About NOVENTRA
Built from the operation itself.
NOVENTRA wasn't designed in a vacuum. It grew out of years of running medical-equipment distribution in the field.
Origin
Where NOVENTRA comes from.
Tracking every installed unit, every warranty, every service visit and every training session, and proving that work to manufacturers, was a daily reality. NOVENTRA turns that experience into a post-sale channel network that any distributor, manufacturer and hospital can use. Today it's in daily use with a real, connected medical distributor.
Mission
Connect. Operate. Prove. Grow.
Connect
Bring in your brands, clients and installed units, and connect the manufacturers and hospitals you work with.
Operate
Run installation, warranty, service visits, training and consumables from one workspace.
Prove
Every action becomes part of the unit's record, ready to share as evidence with manufacturers, hospitals and tenders.
Grow
Show your value, win territory and renewals, and let the network bring new partners to you.
Founder story
Ala Zekry
Founder, NOVENTRA
Born from experience
Every meaningful innovation begins with a question. For Ala Zekry, it came from years of building and running a business in the medical equipment industry.
He worked with manufacturers, supplied hospitals, built teams, managed sales and coordinated installations, and he kept carrying the responsibilities that continue long after a device is delivered. He saw extraordinary medical technology held together by disconnected systems, scattered information and endless messages.
He didn't study the problem. He lived it.
Customer details lived in one place and sales in another. Equipment records, warranties, service requests and inventory were spread across platforms and documents. His team worked incredibly hard, but too much of that effort went into connecting things that should never have been disconnected.
From his own business to an entire industry
With a background in computer science, Ala began building the answer inside his own organisation. He brought customers, equipment, installations, warranties, service and training into one connected system, shaped by real people using it every day.
Then came the bigger realisation: these problems weren't unique to his company. Manufacturers lost sight of their products once they reached the market. Distributors juggled installations, service and customers across separate tools. Healthcare organisations dealt with multiple suppliers, each with its own records and support channels.
All three depend on one another, yet their digital worlds remained apart.
NOVENTRA
NOVENTRA was born to connect them: one post-sale channel network where manufacturers, medical distributors and healthcare organisations work together while keeping their independence.
It rests on a simple belief: technology should adapt to the way people work, not force people to work around it.
“I never set out to build another software platform. I wanted to solve the challenges I faced every day in the medical equipment industry. The deeper I looked, the more I realised they were shared by countless businesses across the industry. That's when my ambition changed. I wanted to help create a better way for an entire industry to work.”
Born from experience. Built with purpose. Connecting what matters.
British engineering
Designed and developed in the UK.
NOVENTRA is designed and developed in the UK by Centrivon Technologies Ltd.
Company
NOVENTRA is a product of CENTRIVON TECHNOLOGIES LTD, registered in England and Wales (no. 17490734), 128 City Road, London, EC1V 2NX, United Kingdom.